For personal correspondence, most people use a Gmail email address. Free email services like Gmail are perfectly suitable for this purpose, but they are less recommended for business use.
A business email address helps build trust with recipients. By a business email address, we mean an email address that uses your own domain — for example, [email protected] rather than [email protected]. Using a business email address gives a much more professional impression, whether in emails, on your website, business cards or other company materials.
Benefits of Using a Business Email Address
- Builds trust in a business context
- Creates a professional impression
- Helps strengthen your brand
How to Set Up a Business Email Address
How can you create this type of email address? You essentially need web hosting and a domain, but these are usually required for your company website anyway, so there is no need to purchase a separate service.
With Rackhost, every web hosting plan includes free email service with an unlimited number of email aliases. The maximum number of email accounts and the amount of email storage available depend on the size of your chosen hosting plan. However, all plans include at least 5 email accounts and 1 GB of email storage.
The domain(s) assigned to your hosting plan will be used for your email addresses. For example, in our case, this would be [email protected]. It can be a good idea to create a separate email address for each colleague who handles company correspondence, using a format such as [email protected].
The main company address is usually [email protected]. Individual departments can also have their own addresses, such as [email protected] or [email protected]. There are, of course, many other options depending on your company’s needs.
Once created, these email addresses can be managed through Gmail after making a few configuration changes, or by using other email clients such as Microsoft Outlook, Mozilla Thunderbird and similar applications.
If your company’s needs go beyond these options and you require more email storage or a larger number of email accounts, it may be worth choosing a business email service. Rackhost can help you with this too.